Position Overview and Impact at the Studio

A Senior Motion Designer at Public Address produces unique, original motion work with refined judgment and minimal oversight, driving both the concept and the craft of their projects. Beyond one-off animations, they build motion systems: the principles and behaviours that let a brand move consistently across every touchpoint and in the hands of other designers.

The impact is studio-wide. Motion moves from a service we deliver to a discipline we're known for: sharper work in pitches, richer systems for partners, and a team that thinks in movement from the first conversation rather than the last round. This is a hands-on role with a builder's mandate – you'll be animating every week, and shaping the discipline while you do it.

Key Responsibilities

Motion & Brand Identity

• Extend project concepts through distinctive motion, and codify them into a system that holds the concept across contexts
• Build motion systems (principles, transitions, logo and identity behaviours) that scale across a brand
• Shape and refine strategy through your insights, including how a brand should behave in motion across its touchpoints
• Use pacing, timing, and sequencing to weave a project into a coherent narrative that supports the concept and brand strategy
• Identify new motion references and techniques, and synthesize them into insights that shape the brief
• Produce motion work that feels unique and original, with refined judgment across diverse creative contexts

Craft & Execution

• Produce technically error-free, optimized deliverables across every format and platform
• Master a range of motion tools and pick up new ones quickly
• Integrate emerging practices (ie. 3D, generative, code-based motion) into your work effectively
• Rarely miss details in your own work: frame timing, easing, continuity
• Balance expressive motion with brand consistency, platform, and performance constraints
• Balance creative opportunity with practical constraints without needing outside expertise

Building the Discipline